Senior Vice-President, Executive Creative Director, BBDO Toronto

Carlos is a native Guatemalan who moved to Canada in 1982. Valedictorian of his class at the Ontario College of Art & Design, he started his successful advertising career at Maclaren McCann in Toronto. He has had a multi-award-winning career at agencies such as Bensimon Byrne and Downtown Partners working on Molson, Coke, Nestle, Labatt and Dunlop Sports. Carlos was also Creative Director and Partner at Amalgamated in New York where he created the viral phenomenon known as “Rap Cat” for Checkers Restaurants.

He is currently at BBDO Canada where he works on accounts such as RBC, Mitsubishi and Government of Ontario. He has been in every major advertising award show including winning Lions at Cannes twice, D&AD and Best of Show at the Shark Awards. He has sat on several advertising award show judging committees.