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All our ressources, all our talents, all our disciplines are devoted to work
that is memorable, motivating and convincing - work wich  makes our
clients famous and successful.
 

At BBDO we have a simple formula: Find the best people for
the best work.

EVP, Chief Strategy Officer BBDO Canada

Lynn Fletcher has developed her strategy skills over 20 years in communications and is known as a creative and irreverent thinker.

Having started her career in media at Ogilvy Canada, Lynn moved into account planning when she moved to Ogilvy in the UK, working on such blue-chip clients as Unilever, GSK and American Express. It is there that she developed her skills in creative strategy, innovative insight mining and new product development. Seconded to Ogilvy New York, Lynn helped to introduce the account planning discipline to the US agency. Returning to Ogilvy Europe, Lynn became the New Business Planning Partner while expanding the planning remit to integrate all Ogilvy companies around the consumer and brand.

Lynn returned to Canada and established the account planning function at Vickers & Benson. She joined BBDO in 2006 to bring thought leadership to BBDO and Proximity business with a focus on RBC.

Lynn Fletcher j