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At BBDO we have a simple formula: Find the best people for
the best work.

Senior Vice-President, Executive Creative Director, BBDO Toronto

Peter was born in Hamilton, Canada. After earning his B.Sc. in Chemistry from McMaster University he enjoyed a successful career as a research chemist with Dow Chemical in Germany. Peter has an MBA from McGill University, in Montreal. He has worked as a Copywriter and Creative Director for such agencies as Taxi, Saatchi & Saatchi, Maclaren McCann and Downtown Partners on accounts such as Molson, General Motors, Sony, Labatt and Anheuser Busch. From 2004 to 2006, Peter was Creative Director and Partner at Amalgamated in New York working on Ben & Jerry’s and Cablevision.

He is currently at BBDO Canada working on RBC, Fedex, Government of Ontario and Diet 7Up. Peter has won every major advertising award including a gold and silver lion at Cannes, D&AD and Best of Show at the Shark Awards. He has also sat on several national and international advertising Juries.

Peter Ignazi K