News
Ad Age.com: Doritos Viralocity ranks #1 on Ad Age’s Viral Video Chart
Doritos and agency BBDO/Proximity is the big winner this week, and they've cracked the code for getting pass-around views on the web. The latest video is a promo for its "Viralocity" campaign contest targeted at the Canadian market. The rules are simple: name a new flavor; make a video; make it go viral; and win $250,000.
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