News
BrandFreak: BBDO and Tropicana brighten up one of Canada's darkest places
Americans in the lower 48 states who experience seasonal affective disorder might be interested in the latest doings from Tropicana in Canada. In January, the Pepsi brand and its agency, BBDO Toronto, visited the northern town of Inuvik in the Northwest Territories, which experiences weeks of darkness during the depths of winter, and brought the sun—or actually, an artificial, electric-lit facsimile of the sun—to incredulous, grateful residents. ...more...
