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Cream Global - This Is The End
Doritos has a strong history of consumer engagement. The snack brand has experimented successfully with user generated content and consumer influenced product development.
In Canada, Doritos made media headlines a couple of years ago with its "Guru" campaign. Doritos released an unnamed flavour and invited fans to guess the identity, and create their own advertisement for the new Doritos variant.
The activity was very successful and translated into some impressive sales figures. Doritos was a strong advocate of similar user generated advertising in other markets, and fans played an increasingly large part of marketing activity for Doritos. ...more...
