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Doritos Guru honoured with 2009 Adweek Buzz Award for the best use of user-generated marketing
From Adweek Media Online:
The 2009 AdweekMedia Buzz Awards, now in its fifth year, generated hundreds of creative and thought-provoking entries across 16 categories, from events to film, radio to reality television and social media to viral marketing. These ideas are winners for their out-of-the-box thinking, their creative genius and their ability to engage the customer.
Click here to download a PDF of complete 2009 Buzz Award coverage.
(The Doritos Guru campaign is featured on page B8).