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Doritos Work Scores big at Canadian New Media Awards
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The Canadian New Media Awards (CNMAs), the country's only nationwide competition celebrating the accomplishments of Canada's most successful digital media companies, have announced this year's award winners in 19 categories.
In its ninth consecutive year, the CNMAs spotlight the talents and successes of the country's interactive media industry in categories such as Hottest New Digital Kid on the Block, Best Mobile Marketing, Best Use of Social Media and Best Web-based Game. New categories introduced this year include Best Online Video Portal, Best Mobile Application and Brand of the Year.
BBDO/Proximity Canada’s work for Doritos scored big at this year’s awards including:
Doritos invited consumers to take over the brand and name a mysterious new flavour as well as produce an ad. BBDO/Proximity Canada used lo-fi production featuring man-lipped cats, the first 3-D YouTube ad, and never-done-before Facebook/YouTube integration. The results: 1.5M unique visitors, 2,100+ uploaded spots, and one winner receiving $25,000 and 1% of sales.
Doritos invited consumers to take over the brand and name a mysterious new flavour as well as produce an ad. BBDO/Proximity Canada used lo-fi production featuring man-lipped cats, the first 3-D YouTube ad, and never-done-before Facebook/YouTube integration. The results: 1.5M unique visitors, 2,100+ uploaded spots, and one winner receiving $25,000 and 1% of sales.
