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Financial Post Marketing: Sexy men to sell feminine products
Sexy men have been used to pitch everything from Old Spice to Diet Coke to the masses, but sanitary pads?
In an industry first for the feminine hygiene category, Stayfree and Toronto ad agency BBDO are banking on the notion that a trio of hunks will be compelling enough to encourage women to try a new brand, even if they are not actively looking to make a change.
The viral campaign “A Date with Stayfree” gives viewers a “virtual date” that, according to BBDO, would be with one of “three of the most perfect and sexiest bachelors we could find, who want nothing more than for her to be happy ... no matter what time of the month it may be.” ...more...
