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Globe and Mail - Ads for pads: Can a guy sell menstrual products?
By Zosia Bielski
Shaggy-haired Brad stirs the Barolo reduction in a kitchen gleaming with stainless steel. He offers you a ricotta canapé, popping it in your mouth. His latest cookbook is on display: One’s for you, another’s for your mom. He’s also mercifully removed his shirt – his hairless six-pack ripples.
Cut to the dinner table, where Brad has inexplicably laid out three sanitary napkins.
“Stayfree has this ultrasoft cottony dry cover,” he murmurs, holding up a pad.
What sounds like a date gone horribly wrong is actually a new viral campaign from Stayfree. Brad is one of three beefcakes shilling pads in ads posted last week to YouTube by BBDO, the Toronto ad firm that created them. Ryan loves doing laundry, rescuing cats and crafting toys for “underprivileged kids overseas”; Trevor vacuums below a wall plastered with his medical degrees. ...more...
