News
Marketing Daily - Frito Lay farms family stories for new TV ads
By Kristin Laird
Frito Lay Canada has launched a television campaign to promote the fact its chips are made from Canadian potatoes.
Created by BBDO Toronto, the two 30-second ads introduce viewers to two families of farmers from a different region of the country–both passionate about their job and the fact they supply potatoes for the Lays brand. ...more...
