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Marketing Daily - J&J aims to please with Stayfree Hunks

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By Kristin Laird

Johnson & Johnson's Stayfree brand of feminine hygiene products thinks it knows everything a Canadian woman wants in a man, and presents it in "A Date with Stayfree," a new viral marketing campaign from BBDO Toronto.

Three videos, now on YouTube, VideoEgg and Facebook, take viewers on a virtual date with hunks "Brad," "Ryan" or "Trevor." ...more...