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Marketing Daily – RBC releases Original Campaign for TIFF
By Kristin Laird
As the official bank of the Toronto International Film Festival (TIFF), RBC is celebrating originality in film with a multi-platform campaign that launched Thursday, the same day the 10-day festival opened.
The three 30-second TV commercials follow traditional movie plotlines but end with a twist. For instance, “Western” starts with a good-looking cowboy telling a little boy to “be good” before the cowboy rides off into the sunset. The super “not original” appears on the screen and then cuts to the start of the commercial again, only this time the cowboy is a centaur and the word “original” pops up on the screen. ...more...
