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Marketing Daily: BBDO wins Best of Show Single at the 2010 Bessie Awards for Tropicana Arctic Sun
After lighting up the far north for Tropicana, the awards spotlight was on BBDO Toronto last week as its "Arctic Sun" spot for Pepsi-QTG Canada won Best of Show Single at the 2010 Bessies, while Taxi's long-lasting relationship with Pfizer paid off yet again, winning Best of Show Campaign for its series of Viagra confessions, "Strolling," "Antiquing" and "Reading."
The annual awards for Canadian Television advertising are organized by the Television Bureau of Canada with the Broadcast Executives Society. ...more...
