News
Marketing Daily: Doritos wants chip-namers to go viral
From Marketing Daily: Frito Lay Canada is looking for another chip-naming guru after launching its Doritos Viralocity campaign on the Canadian broadcast of Sunday's Super Bowl.
Similar to the award-winning Doritos Guru campaign that launched during last year's Super Bowl–a campaign that won two Digital Marketing Awards golds and was short listed in Cannes–Frito Lay and agency partners BBDO and Proximity are asking consumers to come up with the name of a new Doritos flavour hitting shelves Feb. 14.
Read the full story here.
