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Marketing Daily: PepsiCo helping Canadians Refresh Everything
Canadians want to improve the world, and PepsiCo Beverage Canada wants to help them do so through the launch of its “Refresh Project” that will give over $1 million to fund socially responsible initiatives.
Starting June 1 Canadians can submit their “shovel-ready” ideas at RefreshEverything.ca (the site is live now with information only) for the chance to win a grant to fund that project. Pepsi has committed over $1 million to the project. ...more...
