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Marketing Daily: Tropicana lights up a dark morning
From Marketing Daily:
A branded stunt performed at the top of the world is about to kick off a new campaign for Tropicana.
In January, PepsiCo Canada, which owns the Tropicana brand, took a giant, helium-filled, illuminated balloon to Inuvik, a community in the Northwest Territories that goes weeks without sunlight during winter. When lit, the balloon shed light throughout the town, creating an artificial sunrise. http://bit.ly/agGa6I
