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Marketing Magazine - The End is here for Doritos
The End contest for Frito Lay Canada‘s Doritos is at its, umm, end. The winner, Quebec’s Mélanie Normandin, was announced this week.
Along with the other contest entrants, Normandin rallied Canadians to vote for her ending in order to be picked as one of 14 finalists. Of the nearly 30,000 total contest entries and more than 185,000 total contest votes, Normandin’s “Because Mother Knows Best” ending earned more than 2,200 votes. ...more...
