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Marketing Magazine: Pepsi Enlists Musicians to help refresh Canadian Communities
PepsiCo Beverages Canada has released an online video starring several Canadian musicians in an effort to drum up support for its Pepsi Refresh Project community initiative.
The video, which launched yesterday on YouTube, shows Canadian artists such as Jully Black, Hedley and The Trews talking about community initiatives they support and urging other Canadians to get involved in the Refresh program. ...more...
