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Media In Canada: Wrigley's goes digi to promote CHEW tallies
From Media In Canada: For all those Canadians who were just "bearding" before (like the guy in the Excel gum commercial), Wrigley's is showing them exactly what chewing their gum can do with a national OOH campaign.
With the Vancouver Games just days away, Wrigley's has launched a national digital-board media strategy to let Canadians know how much money has been raised to support Canadian athletes through its CHEW (Canadians Helping Each Other Win) program, which donates a portion of the sales of Wrigley's Excel, Extra and Juicy Fruit gum to the Canadian Olympic Foundation.
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