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MSN Autos: Smart expeditions through Toronto's downtown jungle
By Mark Atkinson, MSN Autos
Smart bills itself as a hip, urban brand, trying to pitch a two-seat economy car as a lifestyle choice rather than a sensible one. The latest in its attempts to broaden its base is a neat way to get potential drivers into seats is trying to tap into the underground art phenomenon.
The Smart Expeditions are an ‘urban, curated ride and drive through the streets of Toronto.’ But rather than testing its turning abilities or its ease at parking, participants will drive a route full of living art installations, warehouses full of street performers and alleys with playing musicians. Think of it as drive-thru culture. ...more...
