News
National Post: Viral popularity pushes Doritos brand
This effort from PepsiCo Canada brand, Doritos Viralocity, is a follow-up to the successful Become the Doritos Guru contest last year, where the snack brand asked Canadians to name an unidentified flavour of its chips and create and upload a 60-second online video about the new flavour. The winner, Doritos Tablet, was deemed the "most viral" using social media measurement tools. But are consumer generated ads good for the brand? The Ad Missions panel takes a crunch: ...more...
