News
Press Release - United Way Toronto selects BBDO Toronto as Agency of Record
Agency to guide the organization’s brand framework across all touch points
TORONTO – March 16, 2011 – After a review and RFP process, United Way Toronto has selected BBDO Toronto as its new Agency of Record. The agency will support the organization’s re-designed brand framework across all touch points and provide additional consultation to further develop the organization’s online communications channels.
“BBDO is an exceptional creative agency renowned for its ability to drive awareness through innovative, integrated marketing campaigns. We’re thrilled to have the opportunity to work with them, said Louise Bellingham, Vice President, Marketing. “Our new campaign creative will reflect our efforts to provide opportunities for a better life for everyone, and we’re excited to work alongside an agency that shares our commitment to our city.”
United Way Toronto works locally to create opportunities for a better life for everyone in our city. By mobilizing people, resources and agencies to meet urgent human needs and address the root causes of social problems, United Way is working to change community conditions for the better.
The United Way Toronto is part of a global United Way system. It is the largest in North America. At the national level, Canada has 115 United Ways that work locally to improve living conditions, strengthen their communities and improve the quality of life for Canadians.
“A number of years ago we identified United Way as an organization whose values and mission we admired. Their work in Toronto and across Canada of improving living conditions for families and communities matched our commitment to finding new and better ways of working together to achieve something remarkable,” explains Gerry Frascione, President and CEO, BBDO North America. “We’re honoured to be working with the United Way and look forward to creating great work that will further amplify the brand.”
About United Way
Established in 1956, United Way Toronto is a charity working to advance the common good and create opportunities for a better life for everyone in our city. Working in partnership with others, we mobilize people and resources to address the root causes of social problems and to change community conditions for the better. United Way supports agencies that provide services to strengthen individuals, families, and communities.
About BBDO Canada
BBDO (www.bbdo.ca) manages the communication needs of many of Canada’s largest and best-known brands and has consistently earned a creative reputation that places us among the top creative agencies in Canada. BBDO Canada is a subsidiary of BBDO Worldwide, which is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. BBDO has topped the Big Won Report as the most awarded agency network in the world for the last four consecutive years and named the world’s most awarded network in the Gunn Report for five years in a row.
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For further information, please contact:
Shari Balga, BBDO
416-972-5306 / 416-727-4101
Shari.balga@bbdo.ca
Joanna King, United Way Toronto
416-777-1444 ex 386 / 416-557-8508
jking@uwgt.org
