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Quaker "Go Humans Go" campaign featured in the National Post
From the National Post:
Do oats connote physical power, agility and strength? If the humble grain does not already have those associations, it probably will after an all-out turn by cereal giant Quaker Oats Co. to market oats as a crucial source of energy.
Quaker has placed its entire oat product portfolio under one marketing umbrella for the first time instead of selling the lineup as lone products with discrete marketing platforms and attributes. BBDO Toronto and Proximity Canada are responsible for the Canadian TV, print and online campaign under the tag line "Go humans go." More...
