News
Strategy Magazine - Creative Report Card: Driving away a winner
by Emily Wexler
Top Advertiser: Mercedes-Benz/Smart Canada
It’s amazing what a giant bike lock can do. In the case of Mercedes-Benz Canada, it played a big part in the car company securing the highest score among Canadian advertisers this year.
While it also racked up awards for the Mercedes-Benz brand, the majority of wins are courtesy of AOR BBDO’s work for the Smart division. Print ads showing ultra-narrow alleyways and tiny Christmas cards were accompanied by the pièces de résistance – a giant bike lock and an equally large shoe horn attached to Smart cars parked strategically in Toronto during the Auto Show. ...more...
