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Strategy Magazine Online - BBDO's Global Plan
By Emily Wexler
In an office high above Yonge and Bloor streets in the heart of downtown Toronto, Gerry Frascione, president and CEO of BBDO North America and chairman of BBDO Canada, deftly navigates through a demonstration of a new tool that will take BBDO’s planning to a whole new level. As a worldwide board member, Frascione was tasked with leading an initiative to upgrade the agency’s planning process, as well as allow BBDO offices in 285 countries to work more efficiently – and work together. ...more...
