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Strategy Magazine Online: Facebook leads new Mitsubishi campaign
From Strategy Magazine online:
When a brand as big as Mitsubishi decides to forgo a traditional microsite in favour of a Facebook fan page, you know a medium has arrived.
The automotive brand unveiled the campaign behind the new 2010 Mitsubishi Outlander this week, using its 11,000-member Facebook fan page as the digital platform for the campaign instead of a traditional microsite...
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