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Strategy Online - Cannes Special: Insider Picks
NANCY VONK
Chief creative officer, Ogilvy
The campaign: Skittles “Touch the Rainbow,” by BBDO Toronto.
The gist: A series of YouTube videos that viewers can “interact” with. They’re asked to touch the screen, allowing their fingers to play a role in the stories, doing everything from fighting crime to befriending cats and even going to war. Of course, the fingers don’t actually control the story, it just appears that way. ...more...
