News
Strategy Online - Cannes Special: Social Science
....Another brand that’s broadening its reach via social media is Frito Lay’s Doritos. “We leverage social media and online communication tools as much as we can to serve as conduits of information directly to the consumer about every aspect of the program as it happens,” says Haneen Khalil, marketing manager, Doritos. Khalil and Toronto-based agency BBDO have formed a digital team including community moderators to shape, develop and execute social media strategy. ....more...
