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Strategy Online - Skittles Invites Touching
Wrigley’s Skittles brand may be known for its “Taste the Rainbow” tagline, but this month it’s inviting consumers to “Touch the Rainbow”…well almost.
The brand worked with BBDO Toronto to create a series of YouTube videos that viewers can “interact” with. They’re asked to touch the screen, allowing their fingers to play a role in the stories, doing everything from fighting crime to hitchhiking, befriending cats and even going to war. ...more...
