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Strategy Online: Canada picks up four more lions, including a gold in Film
Canada's golden glory was a ray of sunshine - literally - in the form of Toronto-based BBDO's work for Pepsico's Tropicana orange juice brand. The spot, "Arctic Sun," came in form of a mini-doc, capturing a trip to Inuvik where they go weeks without sunlight in the winter. To create a "brighter morning," Tropicana installed an artificial sun in the sky, and handed out orange juice to citizens. The film, a beautifully shot ad set to soft, haunting music, was accompanied by blogged commentary and behind-the-scenes footage Tropicana's "Brighter Mornings" Facebook page.
Read the full story here.www.strategyonline.ca/articles/news/20100628/cannesfinal.html
