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Strategy Online: Forever Young – Pepsi’s first 75 years in Canada
Taking a look back at the first 75 years of Pepsi-Cola in Canada can’t help but trigger thoughts of the Cola Wars, one of the liveliest brand battles in Canadian marketing history. This rivalry with Coca-Cola has been around almost as long as Pepsi itself, so it would be natural to assume the battle had shaped Pepsi’s marketing activities. ...more...
