News
Strategy Online: SunChips grows a greener brand
The bag comes to Canada
On June 7, SunChips enters the Dragon’s Den. “Greenvention,” a special episode of the CBC series, will feature the best of a two-month audition process currently underway across Canada, where wannabe entrepreneurs will showcase their eco-friendly business ideas with the hopes of impressing the discerning Dragons for a grand prize of $100,000. SunChips is the title sponsor of the audition tour as part of the brand integration for the one-hour special, and is also promoting the “Greenvention” tour on Sunchips.ca. ...more...
