News
The Financial Times: The public image: Tropicana
By Greg Farrell
Everyone knows orange juice is good for you, so another ad touting its health benefits held limited appeal for Tropicana Canada and BBDO Toronto, its ad agency. Instead, it has decided to reinforce the brand’s association with sunshine and its signature image of an orange with a straw sticking out of it, while retaining a distinctly Canadian flavour. ...more...
