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The Toronto Star: Canadian Paralympians don't want your sympathy
BBDO Toronto designs ads showcasing paralympic strength
Written by: Brendan Kennedy
Looking at Stephanie Dixon as she stands proudly on one leg — her arms crossed and eyes focused in an intimidating glare — “disabled” is not a word that immediately springs to mind.
Strong. Powerful. Bold. Confident.
They all come much easier.
Posing defiantly, the Canadian paralympian dares you to think of her as anything less than an awesome, swimming machine.
“She doesn’t want your sympathy,” the caption reads. “But her opponents might.”...more...
