Baycrest – Fear No Age

Growing old is a daunting prospect, especially in the face of dementia. But with our partners at Baycrest, we gave an aging population a reason to feel optimistic. We showed our target audience that their later years aren't the beginning of the end, but the start of a whole new beginning. And as a global leader in brain research, Baycrest’s commitment to defeating dementia will help us all to fear no age.