Edison

A little late to the cannabis legalization party, it wasn’t until a year after recreational sales began that Edison entered the by-then-overcrowded market space. By that point, other opportunistic licensed producers had already trademarked everything and anything having to do with cannabis.

True to Edison’s ethos, a little smart thinking was necessary. While everyone else in the category went after low-hanging fruit, we helped Edison take the high road (pun absolutely intended), building a brand that celebrated not only the company, but the culture as well.

Genius.