Ford – Mach-E Drive Stream

When the pandemic began, Ford had a major problem.

Almost nobody was coming into dealerships to test drive the first ever all-electric Mustang. So how do you get tons and tons of potential customers to experience the Mustang Mach-E from the safety and comfort of home? 

You custom build a 100,000 sq. foot interactive track and program a chat bot that allows viewers to remotely control a real Mustang in real-time.

Creating the world’s first test drive done live on Twitch.