Ford Escape

The new Ford Escape needed a new positioning to go along with its new redesign. Previously known as the SUV for getting in and out of the city, the Escape now wanted to own its identity as a city vehicle. Street photographers have a special way of capturing an intimate and raw street-level look at city living, so we collaborated with one of the best in the biz, Theo Skudra (who also happens to be Drake’s personal photographer and music video director).

Theo helped direct and starred in our latest Escape spot, solidifying Escape’s identity as the best SUV for the city streets.