Regent Park School of Music
Parkscapes

Fundraising is the most common problem faced by charities. Toronto's Regent Park School of Music is no different. We countered this traditional challenge with a very non-traditional solution. We partnered with a music producer, made an album with kids from the school and ended up being sampled by the biggest popstar in the world. In the process, we created a unique, sustainable fundraising model that would give back to the school forever.