Sobeys – Feed The Dream

From coaches to opponents to teams, a lot goes into the making of a world-class athlete. For Tokyo 2020 and Beijing 2022, we worked with Sobeys, one of Canada’s largest food retailers, to create an Olympic campaign reminding Canadians that the foundation of any great sports career comes from the great families that have been behind their competitors from the beginning. And along with that support, the good food that continues to feed the Olympic dream.