M&M’s – Finger Lickin’ Good
To grow M&M’s new bar format, we pivoted off the brand’s historic tagline and co-opted another brand’s famous tagline, to amplify a new product benefit. This disruptive, social-driven idea generated amazing ROI.
To grow M&M’s new bar format, we pivoted off the brand’s historic tagline and co-opted another brand’s famous tagline, to amplify a new product benefit. This disruptive, social-driven idea generated amazing ROI.
