RBC Vantage

RBC Vantage is a suite of powerful benefits available to anyone with any eligible RBC bank account, including RBC Rewards points when you use debit, and great personal banking insights through NOMI, an online banking tooI. We worked closely with RBC and their partners to develop the name of the program and a multi-faceted campaign, authentically appealing to our target audience and making the benefits relatable to the lives of everyday Canadians.